Are you guilty of getting lost in the endless scroll of short-form videos on social media? You are not alone. We are all on the hook of sinking hours into those addictive short-form videos on various platforms, whether it is the latest dance craze, cooking hacks, or pet antics. But have you ever thought about why these short-form videos are so addictive and what is the psychology behind this? Well, you are in the right place – in this comprehensive blog, we will try to let you know the ins and outs of short-form videos. Let us dive in.