In this modern age, static content does not attract visitors anymore. Reading through a lot of information without any interaction or experience affects your website engagement. It creates a negative impact on your visitors. That is where interactive content comes in, where visitors can interact with your website and feel that they are a part of it.
But there is more to it. With proper interactive content, you also need a proper embedding solution so that this experience can become a smooth and effective one. How to do all of these? You will learn more about it in this blog post.
What Is Interactive Content?
Interactive content refers to digital content that enables website visitors to engage with it, rather than simply viewing static information. This type of content creates an action-oriented experience for web visitors, allowing them to navigate and interact with the web information. PDF, videos, quizzes, and polls can be different types of interactive content.
Different types of interactive content help to increase the engagement rate on a website. Since website visitors do not just have to go through every detail in a monotonous way, it creates a fun experience for the website visitors. This also makes them feel like a part of the website and creates a good user experience.
5 Reasons You Should Use Interactive Content on Your Website
Interactive content can bring a lot of positive outcomes for your website. It is not always about giving a good user experience, but also about increasing web traffic and keeping people engaged on your website. Here you will know the core 5 reasons why you should use interactive content on your website.
Boosts User Engagement & Time on Page
Interactive content helps to increase users’ engagement and keeps them on the landing page for a long time. This results in a lower bounce rate and an increase in web performance as well. Also, website session duration increases through this type of content, which is a positive sign in terms of traffic for any website.
For example, a website with embedded social media content, where users can see different types of images or videos. This will keep them hooked on the content and create curiosity to know more about the brand.
Drives Higher Conversion
Different types of interactive content drive visitors into decision-making. Whether you are trying to sell products or collect leads, interactive content is better than any other type of content on the website.
For example, YouTube explainer videos can convince users to buy a product. Embedding this type of content in a product landing page increases the chance of conversion, since it becomes easier to convince through an embedded YouTube video.
Encourages Repeat Visits
As interactive content gives a better user experience, it also encourages users to visit the website multiple times. People love the visits, which makes them feel connected and engaged, since they feel like they are a part of the content. So, it encourages repeated visits and drives to higher traffic.
For instance, imagine a website that allows users to play a game, where, for earning points through that game, they will get small discount offers. This type of content will attract users more and motivate them to visit the website more often.
Strengthens SEO & Content Visibility
Since interactive content helps to keep people more engaged, increase sessions and reduce bounce rates, it helps to rank in the top positions in search engines. For SEO, this type of website analytics matters most, as it increases the chance of showing your website on the first page of search results.
For example, if a website embeds a PDF on the website of a manual, then visitors will know more about the product through the embedded PDF. It will increase the chances of ranking this document on the search results.
Enhances Mobile Experience
In January 2025, a report showed that around 62.69% of global website traffic comes from mobile devices. This vast number of mobile users proves that much is at stake in terms of impacts on those who navigate through mobile devices. Interactive content that allows mobile users to engage with the website is a crucial part of it.
Let’s say a restaurant owner wants to display the restaurant’s location on their website. By embedding a Google map of the restaurant location, visitors can easily navigate through their mobile devices and find the restaurant.
Types of Interactive Content to Increase Website Engagement [With Examples]
There are different types of interactive content. But not all types can be useful for all types of websites. In this part, you will see some types of essential interactive content that you can embed on your site.
PDF & Documents that Enhance Readability
Different types of PDFs & documents are great examples of interactive content. To learn the process of the products, talking about guides or showing different case studies, this type of content helps visitors understand more.
Use Case: SaaS products, educational sites.
Example: A university is embedding a PDF about the curriculum or different program descriptions for their Winter intake.
Interactive Maps to Help Users Explore Locations
To navigate different stores, interactive maps are one of the best types of interactive content. Going to a specific location through a website can help visitors find a place easily and efficiently.
Use Case: Retail stores, Restaurants, Real Estate.
Example: A retail store owner has an online shop, who also wants to give flexibility to the customers who prefer buying offline rather than an online store.
Videos that Invite Viewers to Engage
Videos are a type of interactive content that reduces the hassle of going back and forth to the YouTube channel or any other video source. For different tutorials or explainers, embedding video content helps boost engagement.
Use Cases: Online learning platforms, SaaS products.
Example: A project management tool has a blog post about how to use a specific feature, where they can add a video for better visualization and understanding.
Infographics to Tell a Simplified Data-Driven Story
Showcasing different data through infographics can increase the chances of earning trust and credibility for a website. Embedding the infographics from different sources helps website owners to give an interactive experience.
Use Case: Health & wellness website to show nutrition data, financial website to show budget breakdown.
Example: A hospital website trying to show the proper nutritious meal plan through infographics and charts, where visitors can click on the specific meal plan and see the data through graphs and charts.
LIVE Stream That Connects Users in Real Time
LIVE streaming on the website is a great way to keep people hooked on your website. This creates a longer session hour for the visitors and helps to bring an engaging experience for the users.
Use Case: Sports website, educational website.
Example: A sports website is showing the final of the Champions League and allowing visitors to comment during the match.
Forms that Collect Leads And Insights
Different types of forms can be interactive content for collecting surveys or user information. This type of content helps to collect data without giving any additional links or landing pages.
Use Case: Nonprofit organizations, service agencies.
Example: A digital service agency collecting information about how their service was, and allowing them to download a free guide upon completion of the form.
Social Media Feeds That Boost On-Site Interaction
Different social media channels are also an important type of interactive content. Allowing visitors to scroll through social posts and interact from the website benefits both in web traffic and social media engagement.
Use Case: Life coaches, fashion or travel bloggers.
Example: A travel blogger who posts different travel blog posts can also embed their Instagram profile to showcase different places around the world.
How EmbedPress Helps Drive Engagement with Interactive Content
EmbedPress is the WordPress embedding plugin that allows users to embed any type of content and give an interactive content experience. In EmbedPress, you can embed 150+ sources of content types and make your website engaging.
EmbedPress offers a lot of features and functionality that allow users more flexibility and customization options. Apart from 150+ sources, you can play around with the embedded content. Here are some of the key features that EmbedPress allows its users.
Custom Branding: In embedded content on your website, you can add your brand logo without any other editing tool dependency. Simply add the logo and make your brand visible to everyone wherever you want in your embedded content. For example, in a YouTube video, you can add your logo with EmbedPress and position it anywhere in your video.
Custom Ad: In EmbedPress, with custom branding, you can also add a custom ad. If you have a video of your brand, you can add this to your embedded content. For example, if you want to add a video to a YouTube video, you can do that with EmbedPress in WordPress.
Shortcode Generator: To embed content for different page builders, you can generate a shortcode in EmbedPress and embed your content. Apart from Elementor or Gutenberg editor, you can generate a shortcode for other editors, such as Divi or Beaver, with EmbedPress.
Lazy loading: To reduce bounce rate, EmbedPress allows lazy loading features. Larger images impact the load speed. EmbedPress’s lazy loading feature enables this feature for your embedded content. When a web visitor first loads your website, it will only show them the content. The embedded content will load separately as the user starts to scroll the website.
Content Protection: You can control the visibility of your content through EmbedPress. To protect your content from any unauthorized use or distribution, this feature is super helpful. With this feature, you can lock embedded content on websites using the ‘User Role’ and ‘Password Protection’ so that certain people can access the content.
iFrame Customization: To get more control over your interactive content, you can set the width, height, padding, and margin from EmbedPress. This flexible option helps you to show the content based on your preference. Also, you can set up how you want to show the content for a specific position on your website.
Curious to explore more? You can check the documentation for a better understanding of EmbedPress and how each of the features will work for your WordPress website.
Start Embedding Interactive Content Smarter with EmbedPress
Interactive content can be a game-changer for your website if done properly. To do that, it is also important to create a smooth embedding experience. With EmbedPress, you can do that with more flexibility and customization options and increase the engagement of your website without any hassle.
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