Smash Balloon vs EmbedPress: Best Solution to Embed Instagram Feeds in 2024

Want to share your content posted on Instagram on your WordPress site? Embedding Instagram Feed on WordPress is a great option for that. But which is the best solution to embed Instagram on WordPress? This blog post will compare two popular WordPress plugins, Smash Balloon vs EmbedPress, to choose the best plugin to enhance your website with your unique Instagram content.

Smash Balloon vs EmbedPress

Things to Consider Choosing a Perfect Instagram Feed Plugin

Before you choose an Instagram feed plugin, think about a few key things to find the best one for your website and needs.

Easy to Use And Set Up 

How comfortable are you with technology? Some plugins are very user-friendly and can be installed and run in just a few minutes, while others might require a bit more technical know-how.

Customization Options 

Do you want your Instagram feed to look a certain way? Many plugins let you change its layout, design, and colors to match your website. Choose a plugin that provides loads of customization options to embed.

Supported Content Types 

Consider the variety of content you want to embed. EmbedPress goes beyond just images and supports videos, documents, and even social media feeds. Smash Balloon supports only social media content as it is dedicated to embed social media platforms only.

Special Features Supported

When embedding Instagram feed features like multiple Instagram profiles, reels and hashtags to embed is a must have in a embed plugin. You can consider these options before choosing one.

Number of Supported Platforms

Ensure the plugin works with the platforms you need. EmbedPress supports content from over 150 websites, including popular services like YouTube, Vimeo, and Google Drive. Smash Balloon is only dedicated to embed Social media platforms.

Free vs. Paid Versions

Consider the features you need and choose a plugin that meets your budget. EmbedPress offers a free version with basic features and a paid version with more advanced options. Smash Balloon has both free and paid versions to embed Instagram feeds but in different plugins. 

Customer Support 

If you have any problems with your plugin, it is essential to know you can get help. Look for a plugin that offers good customer support, such as email tickets or documentation.

Before selecting an Instagram feed plugin, consider ease of use, customization options, features, pricing, and customer support to find the best fit for your website.

In-Depth Comparison: Smash Balloon vs EmbedPress

This blog post compares two most popular WordPress plugins, who are the best solution for embedding Instagram feeds: Smash Balloon vs EmbedPress. Both allow you to embed your Instagram feed on your website, but Smash Balloon focuses specifically on social media platforms while EmbedPress offers embeds for various platforms. 

For a stunning and feature-packed Instagram feed integration, both choices are excellent. But, if you need more flexibility or cost is a major concern, continue reading to find the perfect plugin for your needs.

Smash Balloon

Smash Balloon is a plugin specifically designed for WordPress websites. It allows you to easily add your Instagram feed to your website and make it look fantastic. This plugin is beneficial because it helps boost engagement and user trust on your site.

Smash Balloon vs EmbedPress

Getting Started with Smash Balloon

Even if you are not a tech expert, Smash Balloon is known for being very user-friendly. You can follow simple steps to install the plugin and get your Instagram feed up and running on your website in just a few minutes.

Designing Your Feed with Smash Balloon

When designing a website social feed with your Instagram feed it transforms your plain website. Smash Balloon offers a variety of customization options. You can choose the layout that works best for your website, pick themes and colors to match your style, and even adjust things like font and spacing.

Features of Smash Balloon

Smash Balloon is not just about making your Instagram feed look pretty. It also comes packed with features to make it even more engaging:

  • Show what you want: Smash Balloon lets you display posts from different sources. You can choose to show your main profile feed, specific hashtags you follow, or even posts where people mention your account.
  • Filter your feed: Do not want to show everything? No problem! With Smash Balloon, you can filter your feed to only show certain types of posts or hide captions if you prefer a cleaner look.
  • Layouts that work: Whether you like a classic grid layout or a modern carousel, Smash Balloon lets you choose the layout that best suits your website and your content.
  • Looks good on any device: In today’s world, people visit websites from all sorts of devices. Smash Balloon makes sure your Instagram feed looks great and functions smoothly on phones, tablets, and computers.
  • Faster loading times: No one likes a slow website! Smash Balloon uses special features to help your Instagram feed load quickly and keep your visitors happy.
  • Extra features: Depending on the specific Smash Balloon plugin you choose, you might get even more features like lightbox popups that open larger versions of your photos when clicked, or the ability to show user mentions in your feed.

Pricing Options

Smash Balloon offers different pricing plans depending on how many websites you want to use it on and which features you need. There are even some free options available!

Getting Support When You Need It

If you ever have any questions or problems with Smash Balloon, they offer customer support through email tickets and have helpful documentation available online.

Pros & Cons of Smash Balloon

Using Smash Balloon comes with its own benefits and challenges, Let us explore pros and cons of using Smash Balloon to embed Instagram feed on your WordPress website:


  • Easy to use
  • Lots of customization options
  • Powerful features to make your feed stand out
  • Responsive design ensures a great look on all devices


  • Advanced features require a paid plan
  • Different pricing options for multiple social media platforms or have to buy a bundle plan.
  • Dedicated to social media platforms for embedding.

Overall, Smash Balloon is a great choice for anyone who wants to easily add a beautiful and engaging Instagram feed to their WordPress website.


EmbedPress is another popular plugin for WordPress websites. It allows you to embed a variety of things on your website, not just your Instagram feed. This user-friendly plugin empowers you to effortlessly embed your Instagram feed directly into your WordPress pages and posts, taking your visual storytelling to the next level.

Getting Started with EmbedPress

Similar to Smash Balloon, EmbedPress is known for being user-friendly. You can follow simple instructions to install the plugin and get started embedding content on your website quickly.

Designing Your Feed with EmbedPress

Just like with Smash Balloon, EmbedPress lets you customize the look of your embeds to fit your website. You can choose from different layouts, pick colors and themes that match your style, and even adjust things like font and spacing.

EmbedPress Features

While EmbedPress excels at embedding various content, it offers some powerful features specifically designed to make your Instagram feed shine:

  • Curate Your Feed: Showcase exactly what you want. Choose to display your main profile feed, specific hashtags you have discovered, or even posts where your brand gets mentioned.
  • Filter for Perfection: Fine-tune your feed! Easily filter unwanted content and display only the best posts. Hide captions for a cleaner look or highlight specific post types.
  • Layout Freedom: Match your website’s style! Choose from classic grid layouts or modern carousels to find the perfect presentation for your Instagram feed.
  • Looks Great Everywhere: Seamless experience across devices! EmbedPress ensures your Instagram feed looks fantastic and functions flawlessly on desktops, tablets, and smartphones.
  • Blazing Fast Loading: Keep visitors happy with lightning-fast loading times. EmbedPress optimizes your feed for speedy performance.

Beyond these core features, EmbedPress offers additional benefits:

  • Social Sharing Made Easy: Encourage engagement and spread the word! Integrate social share buttons to allow visitors to share your Instagram feed with a single click.
  • Extra Features: Unlock unique functionalities not found elsewhere. Utilize social media lockers or showcase user-generated content feeds for promotions and audience interaction.

Pricing Options

EmbedPress offers different pricing plans depending on how many websites you want to use it on and which features you need. There is even a free plan available!

Getting Support When You Need It

If you ever have any questions or problems with EmbedPress, they offer customer support through email tickets and have helpful documentation available online.

The Good, the Easy, And Maybe Not so Easy


  • Easy to use, even for beginners
  • Lots of customization options
  • Powerful features for Instagram feeds and other embeds
  • Unique features like social media lockers and user-generated content feeds
  • Free plan available


  • Some advanced features might require a paid plan

Overall, EmbedPress is a versatile choice for anyone who wants to easily add a beautiful and engaging Instagram feed, along with other types of embeds, to their WordPress website.

Head-to-Head Comparison: Smash Balloon Vs EmbedPress

Deciding between these two embedding options is a tough decision as both contain great features to embed Instagram feeds. Let us 

FeaturesSmash BalloonEmbedPress
Ease of UseVery user-friendly, good for beginnersEasy to use, similar to Smash Balloon
WordPress StatsSmash Balloon free plugin for Instagram feed embed has over 1 million+ active installations in WordPressEmbedPress has over 90’000+ active installations in WordPress & it has 198+ 5-star reviews
CustomizationMany customization options for layout, themes, colorsLots of customization options for layout, themes, colors
Embed Instagram FeedsSupports embedding Instagram feeds with business & personal profilesSupports embedding Instagram feeds with business & personal profiles
Embed Instagram ProfilesSupports embedding Instagram Profiles with extensive customization optionsSupports embedding multiple  Instagram Profiles
Embed Instagram ReelsSupports embed Instagram reelsSupports embed Instagram reels
Embed Instagram HashtagsSupports embedding Instagram hashtags Limited functionality – requires Business or Creator accountSupports embedding Instagram hashtags
Follow ButtonIt offers follow button feature for its Instagram Feed Pro pluginsAdd a follow button to your Instagram in WordPress site using the EmbedPress plugin
Post CountSmash Balloon does not have this feature available yet.You can show post count in EmbedPress
Profile Image Show/HideSmash Balloon Instagram Feed Pro plugin does not have Profile Image Show/Hide feature.EmbedPress comes with show or hide profile image option
Likes CountSmash Balloon Instagram Feed Pro does not have a built-in Likes Count featureYou show likes count in EmbedPress
Popup Follow ButtonSmash Balloon Instagram Feed Pro doesn’t currently offer a built-in “Popup Follow Button” featureEmbedPress has Popup Follow Button
PricingSmash Balloon has tiered pricing. Their plan starts from $49. They also have a free plan but not in the same pluginEmbedPress has a free plan for all users along with this plugin offers a flat fee with unlimited embeds across all platforms in paid plans and it starts from $39
SupportEmail tickets and documentationEmail tickets and documentation

Choosing Between Smash Balloon And EmbedPress

Ultimately, the best choice depends on your individual needs and priorities. Few suggestions with reasons to choose between Smash Balloon and EmbedPress are given below:

  • Focus on Instagram: If your main priority is creating a stunning and feature-rich Instagram feed, Smash Balloon and EmbedPress both are better choices due to their wider range of features.
  • Versatility: If you want to embed more than just Instagram content and value unique features like social media lockers, EmbedPress offers a broader range of functionalities.
  • Budget: If you are on a tight budget, both Smash Balloon and EmbedPress offer free plans with basic features. Consider your specific needs before upgrading to a paid plan.

You can make an informed decision and select the plugin that will help you showcase your Instagram feed (and potentially other content) in the best possible way on your website.

Powerful Embeds for More Than Just Instagram

While Smash Balloon and EmbedPress both excel at embedding Instagram feeds, EmbedPress offers a wider range of functionalities. Consider these features beyond Instagram:

  • Supported Platforms: EmbedPress works with over 150+ sources.
  • Content Diversity: Embed videos, documents, social media feeds, and more, not just images.
  • Unique Features: Utilize social media lockers and user-generated content feeds for promotions and audience engagement.

EmbedPress caters to those who need to embed a variety of content and value unique features. With its free plan and budget-friendly paid options, EmbedPress is a versatile choice for expanding your website’s content horizons.

Supercharge Your Website with Instagram: Embed & Grow

This blog post compares Smash Balloon and EmbedPress, two plugins for embedding Instagram feeds on WordPress websites. It analyzes features, ease of use, pricing, and helps you choose the best one for your needs.

You can boost engagement, sales, and trust on your website by embedding your Instagram feed. Consider your needs and budget to choose between Smash Balloon and EmbedPress and showcase your Instagram content! Did this guide help you choose the perfect Instagram feed plugin?  Sign Up to our blogs for more blogs like this one in your inbox. Join our Facebook community to connect with people with similar interests.

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