The internet is becoming increasingly fragmented as information scatters across different websites, social platforms, AI tools and private communities. This makes it harder than ever for users to find exactly what they need. Your audience simply wants to watch a video, read a review, check a map and skim a PDF without jumping between five different browser tabs.
Every jump is a chance to lose them. Each new tab pulls a visitor further away from your website and closer to a distraction. So what is the fix? More and more, the answer is to turn your own site into a content aggregation layer.
Continue reading “Why Modern Websites Are Becoming Content Aggregation Layers”