Want to reign the YouTube landscape with top-viewed videos? Get ready to learn and incorporate the biggest YouTube trends of the year in your video content and make an impact like never before. In this article, we’ve rounded up the top 15 trends that have already influenced and will surely continue to shape the platform more in the future!
Whether you’re a content creator, marketer, or simply an avid viewer, it’s important to stay up-to-date with these top trends to make the most of what YouTube has to offer. Let’s dive in to find out more.
🌟 Stay In The Loop: The Significance Following YouTube Trends!
In the world of social media, YouTube is undoubtedly one of the biggest and most sought-after platforms. With over 2 billion monthly active users, it has become an essential tool for businesses, brands, and content creators, to connect with their audience and grow their business. However, with the ever-changing landscape of the digital world, it’s also crucial to stay up-to-date with the latest YouTube trends and strategies to ensure you always stay ahead of the competition.
So, why do you need to be aware of the latest YouTube trends? One of the main reasons is to stay relevant and engaging to your audience no matter the year or situation. As per a study by Think with Google, 70% of teenage YouTube subscribers say that they relate to YouTube creators more than traditional celebrities. This piece of information highlights the importance of aligning your content with current trends to keep viewers and potential customers interested and engaged.
Another reason to follow the latest YouTube trends is to increase your reach and grow your channel. YouTube is a vast platform, and with millions of creators vying for attention, it’s essential to stand out from the crowd. By following the latest trends, you can create content that resonates with your audience and boosts your channel’s visibility, ultimately leading to increased engagement and more subscribers.
Moreover, with YouTube’s global advertising revenue at 7.07 billion U.S. dollars in the third quarter of 2022, it has become an important source of income for many creators. Staying updated with the latest changes and YouTube trends of 2023 can help creators align their content with advertiser preferences, leading to better monetization opportunities.
Worldwide advertising revenues of YouTube as of 1st quarter 2023 (Source: Statista)
In conclusion, keeping up with the 15 biggest YouTube trends and what’s trending on YouTube is essential to succeed on the platform and bring about a positive impact on your growing businesses. With the ever-increasing number of viewers and creators on the platform, following the latest trends can help you stay relevant, grow your channel, and boost your monetization opportunities.
💥 15 Biggest YouTube Trends In 2023 To Boost Engagement
Now that you understand the significance of staying up to date with the latest trends, let’s dive into the compilation of the 15 Biggest YouTube Trends of 2023. This exploration will unveil the pulse of the digital realm, guiding you through the captivating phenomena shaping the YouTube landscape.
Short-form vertical videos have exploded in popularity over the past couple of years, thanks in large part to the rise of the popular social media platform, TikTok. YouTube has taken note of this trend and introduced its own version of short-form video content called YouTube Shorts. These videos are designed to be easy to create and consume, with a maximum length of 60 seconds.
As of February 2022, YouTube Shorts – the platform’s popular short-video feature – had amassed over 50 billion daily views, making it one of the fastest-growing trends on the platform. With access to YouTube Shorts available for YouTube’s 2 billion monthly active users, it’s no surprise that Shorts videos receive a staggering 15 billion daily views.
Furthermore, YouTube has dedicated a $100 million creator’s fund to incentivize creators to produce quality Shorts content. It’s worth noting that YouTube Shorts are growing at a rate of 135 percent year over year, indicating the tremendous potential for creators to reach new audiences and drive engagement.
Live streaming has become one of the most important trends on YouTube, and it’s expected to continue to grow in 2023. Creators can use live streaming to interact with their viewers in real time, answer questions, and build a sense of community around their content.
According to a survey by Livestream, 80% of people would rather watch a live video from a brand than read a blog post, and 82% prefer live video to social media posts. This shows that live streaming is one of the biggest YouTube trends for brands and creators looking to engage their audiences in a more authentic way.
How To Videos
How-to videos have been a staple for most video sharing platforms for years, and they continue to be one of the biggest Youtube trends for 2023. These videos provide viewers with step-by-step instructions for completing a task or learning a new skill, and they can be incredibly engaging when done well.
According to Google, 91% of smartphone users look up ideas or how-to videos when working on a project than reading multiple lines of written instruction. This makes how-to videos one of the biggest YouTube trends for brands and creators looking to provide value to their audiences.
Follower Decided Content
Follower-decided content is a trend that’s all about engaging with your audience and giving them a say in the content you create. By using polls, surveys, and live streams to get feedback from your viewers, you can create content that’s more likely to resonate with them and keep them coming back for more.
According to a survey, 57% of consumers say that they’re more likely to buy from a brand that they feel connected to. By involving your followers in the content creation process, you can build a stronger connection with them and increase engagement on your channel.
360 Degree Video
360-degree video is a trend that allows viewers to immerse themselves in a video by looking around in all directions. This type of content has been growing in popularity on YouTube, especially in industries like travel and tourism.
360-degree videos have a higher engagement rate than traditional videos, with viewers spending 41% more time watching them. This makes 360-degree video one of the biggest YouTube trends for creators looking to create immersive content that keeps viewers engaged.
Immersive Shopping Videos
As e-commerce continues to grow, more and more brands are turning to YouTube as a platform to showcase their products. Immersive shopping videos are a trend that allows creators to showcase their products in an interactive and engaging way, with features like clickable links and product tags.
According to a report by Think With Google, 55% of shoppers say that they use YouTube to research products before making a purchase. And a staggering 40% of shoppers worldwide acknowledge that they have bought items they came across on YouTube By creating immersive shopping videos that provide value to your viewers, you can tap into this trend and drive more sales for your brand.
Gaming is one of the biggest YouTube trends that has been growing consistently over the past few years. In 2023, it is expected to continue to dominate the platform. According to a report by Newzoo, the global gaming industry will generate $217.9 billion in revenue in 2023, which is a significant increase from the $159.3 billion generated in 2020. With the rise of mobile gaming, multiplayer games, and virtual reality, gaming content creators on YouTube have a lot of opportunities to engage with their audiences and grow their channels.
In addition, gaming influencers have a significant impact on their audience’s purchasing decisions. According to a survey by Stack Influence, 60% of gamers said they had bought a game or in-game item based on the recommendation of an influencer. This makes influencer marketing a valuable strategy for gaming companies looking to promote their products.
ASMR (Autonomous Sensory Meridian Response) is a phenomenon that has taken the YouTube world by storm in recent years. An estimated 25 million ASMR videos are believed to exist on YouTube, as suggested by a study. Numerous articles and research studies, ranging from Scientific American to the University of Sheffield, have explored the effectiveness of ASMR due to its rising popularity.
ASMR videos are designed to trigger a tingling sensation in the viewer, often through the use of soft whispers, tapping sounds, and other gentle sounds. They are often used for relaxation and sleep, and many people find them to be highly effective.
One of the biggest Youtube trends in ASMR is the rise of roleplay videos. These videos involve the content creator taking on a persona, such as a doctor or a hair stylist, and performing actions and sounds that are associated with that role. These videos can be highly immersive and engaging for viewers, and they often feature high-quality production values.
Shopify x YouTube: Retail Revolution!
In a groundbreaking move, YouTube joined forces with Shopify, the e-commerce giant, in July 2022. This dynamic collaboration goes beyond the realm of generic shopping videos that we’ve discussed above, empowering viewers to shop while they watch seamlessly.
Unlock the potential of this retail revolution on YouTube by linking your Shopify landing page directly to your videos. Ride the wave of what’s trending on YouTube and boost sales by providing exclusive discounts and promo codes for the exact products featured. Get ready to redefine the way we shop online!
Challenge videos have been one of the biggest Youtube trends for many years, and they show no signs of slowing down. From the “Ice Bucket Challenge” to the “Try Not to Laugh Challenge,” there are countless types of challenge videos on YouTube.
One of the biggest trends in challenge videos on YouTube is the rise of collaborative challenges. These videos often feature multiple content creators coming together to take on a challenge, such as the “Last to Leave the Haunted House” challenge or the “Build the Tallest Tower” challenge. These videos can be highly entertaining for viewers and often generate a lot of engagement and social media buzz.
Morning & Night Routine Videos
Morning and night routine videos are popular on YouTube, with content creators sharing their daily routines with their audiences. These videos often include skincare routines, workout routines, and other daily habits.
One of the biggest trends in morning and night routine videos on YouTube is the rise of “realistic” routines. Instead of showing a perfect, curated routine, many content creators are sharing the messy, imperfect reality of their daily routines. This trend is driven by a desire for authenticity and relatability among viewers, and it has been embraced by many content creators.
Documented series are becoming more popular on YouTube as viewers seek out longer-form content that provides in-depth coverage of topics. These series often cover current events, popular culture, or social issues and are presented compellingly and informative. According to a survey, 26% of US adults use YouTube to get news, and almost 81% of US parents utilize YouTube to find entertaining and educational content for their children.
In 2023, we can expect to see more documented series on YouTube that cover a wide range of topics and appeal to diverse audiences. These series will offer a new level of engagement and interaction with viewers, creating a loyal fan base and increasing watch time on the platform.
YouTube Video Chapters
In the realm of YouTube trends for 2023, the inclusion of YouTube video chapter introductions has become an essential aspect. Video chapters provide a means to effectively structure your YouTube content into conveniently accessible subtopics. By employing labeled timestamps, you can establish distinct sections within your videos that allow viewers to preview the content and effortlessly navigate through the video’s progress bar to find specific segments they are interested in.
Sustainable videos are a growing trend on YouTube as people become more environmentally conscious. Nielsen reports that 81% of global respondents believe companies should help improve the environment. Zero waste, eco-friendly product reviews, and sustainable fashion/beauty are popular sustainable video themes. Influencer Intelligence reports sustainability is a top theme for influencer marketing campaigns. As consumer demand for eco-friendly products and practices increases, sustainable videos on YouTube are likely to continue growing.
Combating Pandemic Misinformation
The last on our list of 15 biggest YouTube trends is the battle against pandemic misinformation. YouTube has faced the challenge of balancing freedom of expression while addressing the spread of misleading COVID-19 content.
To mitigate harm, YouTube has proactively removed over 200,000 videos containing dangerous or misleading information since February 2020. The platform has added health panels in search results and partnered with reputable organizations for accurate medical videos. YouTube’s evolving role in combating misinformation shows a commitment to responsibility. Time will reveal the impact of these proactive measures.
In conclusion, incorporating these 15 biggest YouTube trends in 2023 can boost engagement, attract new viewers, and keep your existing audience coming back for more. Whether you’re creating immersive shopping videos, producing documentary series, or trying out the latest challenge video, there’s no shortage of ways to keep your channel fresh and engaging.