On online portfolios and business websites, we often embed and showcase stunning videos, PDFs, live streams and so much more. But have you ever wondered how powerful it would be if you could track the performance of those embedded contents separately, beyond just your page or post analytics?
Like you, we have also been looking for granular-level insights into how embedded content actually performs. And now, we are excited to introduce you to one of the most significant updates yet: EmbedPress Analytics. 🎉
With this brand-new feature, you can track every embedded content’s performance in detail, how much content is embedded, how many times shortcodes are used, where your viewers are coming from, which devices they use, which content performs best and so much more. For the very first time, EmbedPress gives you a new edge in measuring your website’s performance, helping you build bulletproof, data-driven strategies for success.
Why Is It Crucial to Track Embedded Content Performance?
When we learned about the functionality: Embed codes, it opened a new era of interactivity for websites. We started embedding videos, audio, images, polls, PDFs, live streams, and other media, and drove significant engagement on your website. At present, every data point matters. However, without tracking their performance separately, it is impossible to know which content truly resonates with your audience or contributes to your goals.
Here is why tracking embedded content performance matters:
- Understand User Engagement: See which embedded content your visitors interact with the most.
- Optimize Content Strategy: Identify high-performing content and replicate its success.
- Measure ROI: Determine which content drives leads, conversions, or other business outcomes.
- Device & Location Insights: Learn where and how your audience consumes your content.
- Improve User Experience: Spot underperforming content and refine it for better results.
By tracking embedded content performance, you gain granular insights that help you make data-driven decisions, improve engagement and maximize the impact of every piece of content on your site.
Meet EmbedPress Analytics: Get Embedded Content Insights at a Glance
You can now see how each embedded content on your site is performing with ‘EmbedPress Analytics’. You can analyze embedded analytics for every piece of content you embed, whether it is a PDF, video, audio, doc, poll, or more, right inside your WordPress dashboard.
A clear, real-time overview of Total Embeds, Views, Unique Views, Clicks, and Impressions is readily available in the analytics dashboard. Moreover, it provides reports on viewer locations, UTM sources, device and browser usage, and performance metrics (like CTR and top content) for each embed. You can also export analytics reports and filter by date range to share the results with your team.
EmbedPress Analytics will give you all the insights and metrics you need to oversee how your content is performing. Here we are highlighting the top functionalities that you are going to get:
Total Embed Counts
We usually embed content depending on needs and sometimes, at a glance, it is hard to find out the exact YouTube videos, Twitch live streams or PDFs that are embedded on your site. Now you can see all these in detail.
You can see analytics of which page builder or editor is used to embed them, like Gutenberg, Elementor, Divi etc. How many contents are embedded using shortcodes? You will see the number at a glance.
Per Embed Analytics
You will get an in-depth view of all embedded PDFs, videos, audios and images as well. How many people have viewed the video, how many are unique views, who has clicked and what impressions created, all will be calculated and presented to you.
Geolocation Tracking
Now you can get precise location data of your website viewers with EmbedPress Analytics. See your audience’s country and city, from which place they are getting more views and so on. These insights will help you to understand your audience better.
Top-Performing Content
By identifying the content that is performing well, you can use this analytics to reorganize or rearrange embedded content. Determine which embedded sources, based on a variety of metrics, are operating efficiently.
UTM Traffic Sources
Are your audience viewing your website content from social platforms or any community? Easily check out which pages or sites are sending traffic to your embedded content. Now, no data will stay unacknowledged.
Filter Content Analytics
Not only can you see today’s content performance insights or total performance, but you can also filter based on days, months, quarters or years. This way, at a glance, you can get an idea of our audience activities. And it will definitely help you plan to make the website interactive and engaging.
Export Analytics Report
How your website content is performing, you can keep it recorded too. Export your analytics data in PDF format with a professional appearance. Get all metrics at once.
Moreover, if you do not want to track content performances and let all data stay invisible, you can do that too. Just toggle and all your EmbedPress Analytics data tracking will be off.
Learn More about EmbedPress Analytics
Embed Content Limitlessly & Boost Website Engagement with EmbedPress
EmbedPress was built to provide the easiest way of embedding content into a website, without any custom code. And from now on, you can keep track of every content performance and insights that have been embedded with EmbedPress.
With EmbedPress Analytics, you are entering a new world of interactivity. Now you can track every interaction of your content and make your website more engaging. If you haven’t explored EmbedPress Analytics, then give it a try now.
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